The Quote
“I have talked to a dozen or so agencies and there’s going to be a lot of push back. They’ll probably be some that engage for the sexiness, but not for the ROI,” said Jumptap’s Chief Marketing Officer Paran Johar told PaidContent. Johar was responding to the news that Apple’s iAds mobile ad program may demand $1 million minimum buys and could at least triple mobile ad pricing.