The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

Newsonomics: Who Might Buy CNN? If AT&T Sells, Consider Murdoch, Bloomberg, Bezos and More

We know that Randall Stephenson says CNN’s not for sale, even though he doesn’t even own it yet. As the news emerged last week that the Department of Justice’s antitrust division has been jawboning with AT&T Inc.) on its ...