The Quote
““In other words, the scale of online advertising revenue significantly underscores the massive value consumers derive from the online services they use.”
That’s the conclusion of a McKinsey “study” that bring a lot of numbers — but a set of assumptions that are mind-boggling to the question of the “balance” of customer benefit and producer value on the web. Seems to me it places 1990 assumptions on the 2010 world. But, it makes a case to potential McKinsey clients: Time for the customers to pay up — and we can help you to get them to do that.