The Newsonomics of Crossover
What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...
Read MoreNewsonomics: La Presse’s Bet on Tablets and Its Crossover Calculus
News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first ...
Read MoreNewsonomics: Newspapers In Name Only & Who’s Going To Build What Comes Next In Local?
Neil Chase knows the painful realities of managing and motivating a daily newsroom in 2018. “You can’t ask dedicated, veteran career journalists to completely change the way they work without explaining why,” the Mercury News executive editor said at a panel discussion I moderated at Stanford ...
Read MoreNewsonomics: GateHouse’s Mike Reed Talks About Rolling Up America’s News Industry
The news shocked long-time newspaper observers two months ago: “Tampa Bay Times to be sold to GateHouse Media in $79M deal.” Had GateHouse devoured yet another storied publisher? No: It was a FloridaPolitics.com April Fool’s prank played out to a near-incredulous audience. Mike ...
Read MoreNewsonomics: Is The New York Times Now, In Part, A Radio Station?
The Times and American Public Media announced Tuesday that the paper’s podcast The Daily will now be a broadcast radio show too. The news further certifies The Daily as a phenomenon. Host Michael Barbaro and his expanding stellar crew just celebrated their one-year anniversary, with the Times ...
Read MoreNewsonomics: 11 Questions Into The Year, on Vulture Alden, the Merc’s Decline, the Post’s Profitability and The Daily Goes All Radio
No, the saga of the Los Angeles Times isn’t the only story in the newspaper world. It’s just that in its breathtaking oddness, it consumed the beginning of our year. Let’s begin with one question about the future of the Times, but then move on to other early-in-the-year questions that may tell ...
Read MoreNewsonomics: Seven Big Questions As Meredith Digests Its Time Inc Buy
Des Moines takes Manhattan? The pride of Iowa publishing, Meredith Corp,, looks like it has finally put Time Inc. out of its 20-year print-to-digital agony. On Sunday, Nov. 26, as expected, Meredith agreed to buy Time. While this has been a deal long expected to find a way toward completion, ...
Read MoreNewsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition
Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its new paywall only a year old. The Huffington ...
Read MoreNewsonomics: In Norway, A Newspaper’s Digital Video Startup Is Now Generating More Ad Revenue Than Print
OSLO — Yes, there’s even a Trump Bump in Oslo. Take 56 million, the number of views VGTV has gotten so far on its “satirical masterpiece” of “tupéfabrikk,” the company’s discovery of Donald Trump’s secret wig field in Tromsø, Norway’s Arctic Circle city. But that bump is just a collateral ...
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