Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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The FT Doubles Its Branded Content Initiative

RELATED STORY: Newsonomics: Financial Times’ CEO John Ridding on Trial Subscriptions, The Platform Age, and Living In Luxury   As the Financial Times faces the same assault on its old business model as its peers (POLITICO: “We are facing daunting conditions”), the doughty British ...

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What Are They Thinking: The Millennial Gold Rush Goes Local, In Charlotte

Everyone in publishing now loves the Millennials, as well-funded startups from Mic (“What Are They Thinking: Chris Altchek’s three magic words for Mic: video-centric millennials company”) to Buzzfeed to Vice and Vox target the next generation. While media attention is riveted on national ...

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What Are They Thinking? Mark Thompson and The Year 2020 Challenge

Related column: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy.   Does Mark Thompson have 20/20 vision, or, perhaps better asked, does Mark Thompson have a vision of 2020? As the New York Times shared very publically its $800 million digital revenue goal for ...

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What Axel Springer’s Big Business Insider Buy Means

Axel Springer is in business. The massive and growing Berlin-based media company won the business-news franchise it had sought, as the sale of six-year-old Business Insider to Springer was announced this morning. The announcement came in the early morning hours, Eastern time, an unusual hour ...

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What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim Hartman, C.E.O. of the National Journal Group. ...

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What Are They Thinking? Zanny Minton Beddoes: New Breed of Editors Are Taking Over

Zanny Minton Beddoes starts with two numbers: 1.6 million and 73 million. The first represents The Economist’s paid circulation today. The second forms a target group of people like Economist readers, a small percentage whom she hopes to bring into the fold as digital storytelling and marketing ...

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What Are They Thinking? Mark Thompson’s Plan for the Times, 2015 and Beyond

Ask anyone around The New York Times, and they’ll tell you C.E.O. Mark Thompson is a model of certitude. Confidence exudes from him, even in the face of business performance that leaves everyone else less sanguine. So it was this morning as Thompson explained the New York Times company’s ...

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NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers

It's incredibly sobering to remember that three of 10 readers have abandoned news outlets. That's a reflection both of those newsroom reductions, which have removed three of 10 journalists, and how newspapers still spend way too much money in ways that don't improve the product. Newspapers ...

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12 Business-Building Lessons from Skift’s Rafat Ali

Now as CEO and co-founder of Skift, doing some curation, he's building out a new kind of business, in a vaster business sector. Travel, says Ali, is the largest employer in the world and is probably third in revenue behind finance and automotive. Lots of potential readers and advertisers. The ...

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