What Are They Thinking? NBC-U and The ‘Digital Dozen’ Seek Perpetual Youth

Consider them Ponce de Leon investments. Just as the Spanish explorer trawled Florida for the Fountain of Youth 500 years ago, NBC-Universal and its peers are now embarking on expensive voyages to seek a solution to aging and death, investing in ...

What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim ...

What Are They Thinking? Why Atlantic Media Floods The Zone

Related post: Newsonomics: On Endgames and Endtimes   Facebook’s Instant Articles starts populating with news stories this week, as questions abound about the shape and impact of Apple News. Meanwhile Twitter is figuring out how to hire ...