April 29, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Here is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times ...
How big will the Morning News payoff be? Let's look at the emerging one percent rule here. If the Morning News were to get -- after some period of time -- one percent of its 4-5 million monthly uniques to sign up for a digital-only subscription, ...
What’s a solution to the mess? Well, there are any number of solutions. Here’s mine: Apple goes ahead and sells digital subscriptions in its store. On revenue shares, it takes 30 percent the first year, 20 percent the second year, 10 percent the ...
Digital circulation money, though it may the highest profile part of this story, isn't the most curious issue involved here. There are at least three big issues for media companies -- and you can put Netflix, Hulu and Rhapsody in the mix here ...
That’s right. You’re no longer a “user”, a hateful term if ever one were invented, or a “visitor,” or a brother from another digital planet. Overnight, you’re a customer again. In this psychology, a news company has put a value on what it ...
Publishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of ...
What will The Daily do with Cairo's Time? Egypt is the story of the week. With The Daily planning on being a daily, not an instant, news product, its thinking and philosophy will be tested Day One. If it has yesterday's Egypt news, as the ...
If 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new ...
So if the cost run-rate is about $15 to $18 million a year, and subscription revenues net at $7 million, News Corp. would need $8 to $11 million a year in ad revenues to break even. Certainly possible, if that 200,000 number is hit and ...
What percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered ...
