The Newsonomics of “Little Data,” Data Scientists, and Conversion Specialists

First published at Nieman Journalism Lab OSLO — Arthur Sulzberger surprised some people recently when asked what he would do differently in the digital transition, given hindsight. Hire more engineers, he said. It wasn’t an off-the-cuff comment. ...

The Newsonomics of 10 Ways We’ll Judge 2014

First published at Nieman Journalism Lab At the World Publishing Expo held in Berlin this week, two CEOs of major international news companies — Andrew Miller of The Guardian and Mathias Döpfner of Axel Springer — were asked a question: On a ...

The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and ...