The Newsonomics of 1, 2, 3, 4
It’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity
April 27, 2024
It’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity
It’s not just newspaper employees who suffer when a newspaper dies, as is happening to MediaNews’ papers in the Bay Area. It’s a loss felt across the community.
Overall, what a next recession would do is accelerate most the current trends. We’d see some impact in the fourth quarter, but most of it in 2012, as those budgets are now warily being planned. We’ll beginning asking the question — again — of ...
What Editor's Picks is a response to is an intriguing question. Yes, Google still is the huge driver of traffic to news sites, much as they differentiate the value of its many fly-by referrals from the relative few that make a meaningful revenue ...
In 2010, the New York Times took in $683 million in circulation revenue. So a 5% change in that number is about $34 million annually. That's our key number of the moment. A trajectory to add $34 million to Times revenue, without negatively ...
American intends to go from one of the oldest (our backs testify) fleets in the industry to the newest. What else might this remind us of? Who's got the oldest platform in the business. Think Johannes Gutenberg. Think 1450. Yes, the printing press.
That's the dream that the MediaNews' new made-for-the tablet, TapIn taps into. Potentially -- and I cannot emphasize that word too much -- it may become a prototypical product for the news industry, pointing a new way out of the hollowing-out ...
It’s the offense that represents a problem. Most pay tests have yielded relatively little new revenue. Digital circulation revenues, if broken out, would be minuscule for most, leaving publishers underwhelmed. While buoyed by the defensive wins, ...
Far more important for Apple to maintain the iPad as the best, most complete way to do our digital reading. Readers don't care about the tiffs between Apple and publishers; we all just want everything in one orderly place (nothing hursts like ...
Inevitably, many consumers will buy subscriptions through Apple. That’s a good thing - and a lead list for newspaper companies. Let Apple sign up new subscribers, happily providing the 30% commission. Even if the publisher doesn't get much ...