In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Alan Mutter pinpoints an old-is-new opportunity -- the next wave of competition for the local directory market, put at $17 billion. The players here -- incumbent Yellow Pages, newspapers, local broadcasters and Google, each with too-numerous ...
I think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
The Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the ...
The tablet shouldn’t be mistaken for a newspaper made of pixels. Sure, it can receive repurposed newspaper (or online) content. However, with its next-generation, multi-touch interactivity, ability to combine text, photo, video and social ...
The magazine people want to forget the whole unpleasant interim of the desktop/laptop web and just got onto the tablet, where they can they think they can reclaim their turf, paying readers and grateful advertisers. Somehow, I don't think it's ...
Aggregation, as nurtured through the News Registry ingestion-and-tagging process, is the key, and that's been largely proven out. Among the big challenges is creating a compelling user experience that transcends old news conventions. Give AP ...
Take two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
Finally, those divining Times' intentions would be well to remember that the company well understands that digital marketing/advertising dollars will be probably still be bigger than reader dollars. ("Denise, what can you sell on the tablet," is ...
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
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