NYT-WSJ Local Ad War Bloomin'
It’s the Murdoch Twofer Strategy. Grab a new, small piece of business and do damage to your greatest competitor at the same time. AdAge’s Nat Ives has a rundown on how the Journal is going after local NYC advertisers, including Bloomingdale’s, using its expanded local coverage as a lure. Lots of reluctance among advertisers to switch, but every Journal dollar taken — remember advertisers will switch dollars, not add new ones — is a double gain.
