May 15, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Today, in 2012, those questions are more pressing in our age of news deluge. We’re confronted at every turn, at every finger gesture, with more to read or view or listen to. It’s not just the web: It’s also the smartphone and especially the tablet, birthing new aggregator products — Google ...
Read MoreWSJ Live, launched last week, is a milestone product. It’s not Fox News. It’s not CNN. It’s not New York Times news video. WSJ Live is its own thing, and a model for the news industry. Newspaper companies can talk the talk of becoming multimedia companies, but most are still text-bound. WSJ ...
Read MoreIn any city, the number of print journalists far outnumbers broadcasters, even though in America the daily reach of TV news is fairly close to that of newspapers. Too often broadcasters follow up on (and feed off) work begun by print journalists. (At worst, it is "rip and read", driven by ...
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
Read MoreStill, those numbers are bound to chill many a journalist. You think posting reader metrics in newsrooms is still a point of contention — wait ’til story cost accounting becomes mainstream. And it will. It’s just simple manufacturing, and like it or not, that’s what the news business has long ...
Read MoreTreat News ADD: In a world of plenty, really infinities of news, opinion and information, it's not how much content you can push to the market, it's how much reader attention you can earn and depend on. In describing Domino, Godin says, "The only asset we care about is attention." You've got to ...
Read MoreAxel Springer's conclusion: “Digital advertising will play an important role, but without paid content, publishing houses with a big editorial infrastructure for daily quality news will not survive.”
Read MoreYet it parallels the HuffPo buy in a major way: It’s an attempt by AOL to get bigger faster. Look at AOL’s financials and it’s clear Armstrong is in a race against time. As one savvy newspaper veteran pointed out to me last week, AOL looks, ironically, a lot like a newspaper company. It has a ...
Read MoreAnother way to look at it, at least for a moment, is through the eyes of these new owners. The owners are looking at their properties as the only advertising-oriented media that didn't make a comeback in 2010. With ad revenues down in single digits, the companies continue to shrink in revenue, ...
Read MoreIn a report this week, Moon talks with Standard and Poor's David Wyss, who tells us that really the 70% is more like 40% because of statistical gymnastics, and that of that 40%, only 70% of it really counts because 30% of what we spend is on exports, which of course don't produce much in the ...
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