Boston.com’s New Strategies: Retention and Switch
The idea, then, in Boston, is to rebuild, over time, that strong two-legged business. In short, this is two-headed strategy: retention and switch.
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Texas Tribune’s Fast Start Seconds Regional News Start-Up Model
Clearly, this model works best, and most easily, in big states like Texas and California. We’d have to believe though that the principles, if not the scale, are widely applicable across the US and in other nations as well
Read MoreThe Newsonomics of Membership
While the daily press is testing paywalls — some with big holes, some with small, some with rungs, some without — news startups are taking a different route, that NPR model. That divide of how best to get readers to pay may be a decisive one when we look back in five years.
Read MoreDiane Rehm: Assessing Non-Profit Journalism
Most significantly, I think, is the passion you can hear from those practicing the new, non-profit journalism. Freed from the visegrip of industry worry, they are doing the journalism, and you can hear the optimism in their voices. My issue here can still be summed up in one word: scale. That's ...
Read MoreNew York Times Local 2.0?
Scott Heekin-Canady, president of the New York Times Media Group, told the FT that the Times may take its local edition push into 10-15 cities relatively soon. "We're in active discussions for five markets now," he said. Why? Heekin-Canady "cited depressed local economics."
Read MorePhilly Report: Thinking About the Roll-Ups to Come
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's more likely to come by dint of more singular zeal.
Read MoreAdam Davidson in Haiti
You can see how public media is finally forging long-overdue connections: NPR, Frontline and PBS, and now the Corporation for Public Broadcasting is putting money into local online news. That's a potent combination brewing.
Read MoreThe Avatar Advantage: Big Media…and Bigger Media
Important Details: This weekend, Avatar bust well through the $2 billion mark at the box office. With that unprecedented Hollywood success, great publishing fortunes may flow. What’s the connection? Avatar was produced and directed by 20th Century Fox, owned by News Corp, which is also ...
Read MoreNine Questions: Murdoch’s Lion in Winter, Alicia Calling, Junk Traffic and Negotiating Like It’s 1999
It’s quite a cat-and-mouse game. The cat is Rupert Murdoch, a lion in the winter of his career. Astoundingly, he’s become the leading spokesman for American journalism. The mouse is the crafty Google, adjusting its algorithms and its tactics, faster than publishers can bemoan, “who moved my ...
Read MoreLast Man Standing? NYT and WSJ Move on Metro Markets
It's hard to gauge the impact of New York Times and Wall Street Journal moves into metro markets. They could be simple, print retention strategies aimed, at holding on to valuable print readers — the magnets for still-lucrative print advertising — for as long as possible. ...
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