The Newsonomics of the News Corp Split

The split made sense even before Hackgate. Viacom, Belo, and Scripps all split off growing assets over the last several years to investors’ cheers. This sequestering of no-growth — what the newspaper business, charitably, has become — businesses has its logic. Media ain’t what it used to be. ...

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The newsonomics of hyperlocal’s next round: Patch, Digital First, and more

“Everyone wants us to fast-forward to the end of the movie,” Webster notes. He has a sensible point. Given how each Patch rumor — two sites consolidated here, freelance budgets cut back there — is treated as forensic evidence, Webster is in relatively hardy form. He admits that Patch, with its ...

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At Almost 400,000 Digital Subscribers, Inside the New York Times Pay Strategy, Year 2

Takeaways: It's 12% of the the New York Times overall circulation revenue for the year. That puts the annual circulation number in positive territory -- up 3% for the year, and a lively 8% for the fourth quarter -- reversing the 2010 trend. It's $100 million less (about 186 M for New York ...

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The Newsonomics of the News Dial ‘O Matic

Today, in 2012, those questions are more pressing in our age of news deluge. We’re confronted at every turn, at every finger gesture, with more to read or view or listen to. It’s not just the web: It’s also the smartphone and especially the tablet, birthing new aggregator products — Google ...

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Nine Questions for the Cusp of 2012: NewsRight, Erin Burnett’s Screens, Gail Collins’s Emergence & Smart Cookie Arianna

Getting All-Access right -- pricing, real tablet- and smartphone-appropriate apps, customer ease, giving subscribers cross-title benefits -- is one of the biggest tasks for news and magazine publishers this year.

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The Newsonomics of Yahoo’s New Livestand

With the launch of Livestand, we see the beginning of Aggregator Wars 2.0, to be fought on a tablet near you. Livestand pushes the question: How are we going to receive news and features via the tablet, through individual apps (paid or free) or through an aggregator? And how are publishers ...

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The Newsonomics of Loss

It’s not just newspaper employees who suffer when a newspaper dies, as is happening to MediaNews’ papers in the Bay Area. It’s a loss felt across the community.

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The Newsonomics of ARPU, Counting Revenue per Visitor

If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.

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The Newsonomics of the Digital Cafeteria

What's coming: Tablet specials on sports events, leisure, travel, health, and other social events. In other words: the range of what newspapers traditionally cover in feature sections, but with the content and presentation thought out with a magazine approach. That’s why iPad specials or ...

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Six Lessons for News Publishers from Seth Godin

Treat News ADD: In a world of plenty, really infinities of news, opinion and information, it's not how much content you can push to the market, it's how much reader attention you can earn and depend on. In describing Domino, Godin says, "The only asset we care about is attention." You've got to ...

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