April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...
Read MoreWe can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive: 1) The transcendant transformative age ...
Read MoreIt’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity
Read MoreThey ran into these realities of the newspaper business: 1. You can have the best technology in the world, and it'll be a slow sell to publishers. 2. The news industry is small, and getting smaller. 3. The revenue streams are smaller, and JO's share of them is smaller. 4. Nothing -- meaning ...
Read MoreWhat percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered models may be of little consequence. At two percent, ...
Read MoreThe main difference: Advance Internet is maintaining its own ad platform, currently powered by 24/7 RealMedia, and integrating with Microsoft. Yahoo Newspaper Consortium members have fully adopted the Yahoo APT platform for their ad serving businesses, creating a closer, more exclusive ...
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