April 27, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
“People have a goal-oriented state of mind,” he says Mendez. “Something is motivating them. That intent makes the medium good at demand capture.” He says big publishers, especially, have enough data to help advertisers better target readers; they just need to use it much better. “Media is worth ...
Read MoreHere's my sense of the biggest questions ahead for it: * Scale: First and foremost, this is the challenge for any new solution, no matter how potentially game-changing. The network effect is a web law, and one of which news companies have so far failed to take sufficient advantage. If the goal ...
Read MoreFigure the average newspaper reader spends maybe 10-15 minutes a day with the paper, somewhat more on Sunday. Multiply that out for a month and you get more than four hours of reading per month Figure the average online user spends maybe 10-15 minutes per month on an individual newspaper sites. ...
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