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April 25, 2024

The Number

3

That’s the number, of course, of the publications to which WikiLeaks leaked the Afghan War papers. The papers: the New York Times, the Guardian and Der Spiegel. Marketplace reporter Eve Troeh and Poynter’s Kelly McBride do a good job of connecting the dots: the power of scarcity as a few big old media brands connect with new media leaked files to create huge impact. I’ve talked about the power of the Digital Dozen — the 12 or so going-global media companies who will fare well in this next generation of digital journalism; this story supports that notion.

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