The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many ...

Read More

The Newsonomics of Time and Money, and Google Surveys

Welcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...

Read More

The Newsonomics of the Newspaper Industry as the Republican Party

Of all votes cast for Romney, 88 percent came from white voters. Yet the white vote declined to 72 percent of the total vote, down two points in four years and 11 points in 20 years. A Politico headline: “GOP soul-searching: ‘Too old, too white, too male?’” Around noon Wednesday, I started ...

Read More