May 7, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
For Americans, it's a bit tough to understand. Where does NOTW fit in? How does the BSkyB acquisition figure into this? Is Murdoch's power much different in UK than the U.S.? And: are there any implications for what happens with News Corp properties in the U.S.? That last question became newly ...
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
Read MoreReuters — a household name in the U.K., where it was born 160 years ago — is now an emerging force in the U.S. That push is fueled by the 2008 Thomson Reuters merger, by the great disruption of the U.S. news business, by the launch of Reuters America (“Reuters America Claims New Territory: ...
Read MoreIt’s the offense that represents a problem. Most pay tests have yielded relatively little new revenue. Digital circulation revenues, if broken out, would be minuscule for most, leaving publishers underwhelmed. While buoyed by the defensive wins, without significant new circulation revenue, ...
Read MoreFor anyone following Murdoch's long-standing campaign against the BBC, and its public funding -- a campaign now having an effect as Britain suffers through terrible economic times -- Fox's drumbeat of anti-NPR coverage is no surprise. Public radio, and public media, are a counterweight to Fox; ...
Read MoreAh, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has tiptoed into position, leaning forward gingerly, but ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreWe can look at each of the major revolutions in digital news and commerce, and see how news companies responded. Search. Late. Paid search. Way too late. Video. Late. Social. Too late. Mobile. Largely too late. News companies have used old yardsticks to measure new technologies, and the ...
Read MoreFor the Times, Thought Equity Motion will take about two years of news video, from the time when the company started to produce video in earnest, and enable their greater re-use. The Times hopes that digitization will open the door to wider web usage and greater monetization.
Read MoreI think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
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