Magazine Giants Roll Out ‘Texture’

Some days, the onslaught of digital news and stories just seems to roll over you. While the wealth of available “content” promises a luxuriant abundance in concept, many consumers may just feel flattened by the never-ending, impossible-to-keep-up-with rush of stories endlessly published, ...

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The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...

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