April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Am I the only one who doesn't get Gannett's branding campaign? Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the company has spent on its branding campaign. New logo and ...
Read MoreSo Gannett's decided that it's go-it-alone, devise-its own-local-marketing strategies approach didn't work.
Read MoreNews companies have far fewer resources than they’d like and they need. While once they were the big guys, looking at buying start-ups, for now, they’re largely on the sidelines, marveling at the mojo, the profits, and the acquisitions of the Googles and the Apples.
Read MoreI'm assuming Gannett, good operator that it is, real does have a handle on how much of its business is really digital and how much legacy, print or broadcast. But I'm not sure. In addition, it's clear that many newspaper companies as they bundle, unbundle and re-bundle legacy and digital ...
Read MoreIt’s time for second-quarter newspaper earnings reports, with Gannett leading off Wednesday, with the long tale of woe to follow. Given the many newspaper staff cutbacks, which I thought might include the investor relations people, I’ve put together a few boilerplate remarks that I ...
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