The Newsonomics of 99-Cent Media

Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...

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Do Marketers Still Need News Brands?

The new one, and one that we should now watch carefully: Forget the first-generation web news-reading experience (who really liked it anyhow?); get ready for mass tabletized, mobile reading. Already, the Sports Illustrated tablet demo on YouTube has drawn more than 800,000 views. Note that all ...

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