May 7, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Welcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...
Read MoreToday, though, most of the reporting power, much of the brand power, and thepolitical power still resides in big companies and their leadership. We may well get our strongest display of that early in 2013: In Washington, the FCC cross-ownership debate may move to center stage in January. And ...
Read MoreMcClatchy’s newspapers are the first big clients for Find n Save, a product ofTravidia, a long-time player in the print-to-digital ad conversion business. Find n Save replaces Marketplace 360, the company’s former regional marketplace product. Two big McClatchy papers — its hometown Sacramento ...
Read MoreAnother way to look at it, at least for a moment, is through the eyes of these new owners. The owners are looking at their properties as the only advertising-oriented media that didn't make a comeback in 2010. With ad revenues down in single digits, the companies continue to shrink in revenue, ...
Read MoreAs daily newspapers become less than daily — witness the East Valley Tribune's move into the world of four-day-a-week dailiness in January — why would we expect a metro area to support two daily newspapers? Against that backdrop, Scripps' announcement that it is ...
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