April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
I remember the early summer day in Moscow well. I had one day to myself to explore a bit of the city after conducting a two-day workshop for Russian regional publishers. By late afternoon, I was ready to return to the hotel and prepare for the next morning’s flight home. I braved the Moscow ...
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That led Balboni to look for a big brother. While he’d done various kinds of editorial partnerships with CBS and PBS over time, none had produced a game-changing business impact. What GlobalPost needed was two things: An ad partner whose ad technology stack could help GlobalPost better ...
Read MoreLet’s look at today’s numbers with some peer-group context. Then let’s draw five lessons — in seven-day print trends, the plateauing of all-access subs, the allure of video, the role of events, and the crying need for smart curation — that undergirds this strategy. Three numbers — print ad ...
Read MoreSo let’s look broadly at those numbers. Count them all up — and undoubtedly, numerous ones are missing — and you’ve got something more than 65,000 journalists, working for brands of one kind or another.
Read More“The difference is that public radio has a ‘barker channel,’ meaning they have the radio megaphone to get people to come into the tent or become members in the first place during membership drives in which they can withhold the programming,” he says. “That barker channel is great for public ...
Read MoreWhile the daily press is testing paywalls — some with big holes, some with small, some with rungs, some without — news startups are taking a different route, that NPR model. That divide of how best to get readers to pay may be a decisive one when we look back in five years.
Read MoreSo the newspaper industry is taking a page from indie film ("A Day Without a Mexican"), dailies are hiring execs from the alternative press, and we're seeing new, almost-daily, mating rituals between older and newer news media. What's going on? Nine questions to start: How ...
Read MoreThe world, though, is changing. Talk to daily publishers and their dark humor extends to the transition from profitable to profit-seeking” companies, as papers like the Boston Globe lose as much as a $1 million a week and others have crossed the line into the red. So while the Global Posts and ...
Read MoreIt's a for-profit model, with shareholder stakes for correspondents. As a globally oriented news service, Balboni understands that he's got a huge, potential reader base. The site is targeted to a US reader -- base of 240 million+ -- and then there's that market of 900 million-plus who speak ...
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