Open Web and Owning the Customer: Cloudy….with a Chance of Meatballs

For all of us, as consumers and readers, we just need places to keep our stuff, organized well and the ability to connect up all parts of our work, family, financial and social lives. We don't really want to be owned by anyone, but we've got to put that stuff somewhere, and that somewhere is ...

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Three Words to Remember: Social Media Optimization

Editors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news just reinforces this wider phenomenon and tries to ...

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The Newsonomics of Social Media Optimization

Social media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.

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Google Buzz’s B2C/B2B Blur

For Google, it's a big question, a question of how much revenue it can wring out of business users in the years ahead. Yes, it can target specific advertising to business readers, but getting two revenue streams -- hey, that's a new idea -- from them will be better. Clearly, Buzz is just a ...

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