The Newsonomics of ARPU, Counting Revenue per Visitor
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
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May 10, 2024
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
Read MoreIt has seen a huge jump in people visiting its website. On Monday, a peak, in this amazing, still-unwinding tale, the Guardian saw nearly 4M uniques. That compares with 2.8 million a day in May, and that was an above-average month for the Guardian, when it landed 51 million uniques overall.
Read MoreAlgorithms will help us master this social whirl, recreating communities and circles of readers, in part inspired by the integration of game dynamics into news sites that we already see developing. What now seems like social guesswork is becoming science, and it will drive the news business in ...
Read MoreThe Journal itself, with its publisher gone in a heartbeat, wouldn't be hurt with a little contrition either. It is, unmistakeably, owned by News Corp and run by Rupert Murdoch. As such, it should distance itself from what anyone would think is wrongdoing, and use its space, to defend its own ...
Read MorePlease, don't tell me we're "all guilty," in the U.S., as well. We've heard a lot of citing of ABC's checkbook journalism controversy with the litany of crimes apparently committed by those calling themselves journalists. Treading on society's victims lives, paying off police for years and ...
Read MoreWho knew what and when did they know it? This is no longer hacking-the-royals affair, but a major criminal case. So the questions, up and down the News Corp/News International (parent of all UK newspapers) becomes which execs knew what, when. That's from Rebekah Brooks to Rupert Murdoch ...
Read MoreFor Americans, it's a bit tough to understand. Where does NOTW fit in? How does the BSkyB acquisition figure into this? Is Murdoch's power much different in UK than the U.S.? And: are there any implications for what happens with News Corp properties in the U.S.? That last question became newly ...
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
Read MoreReuters — a household name in the U.K., where it was born 160 years ago — is now an emerging force in the U.S. That push is fueled by the 2008 Thomson Reuters merger, by the great disruption of the U.S. news business, by the launch of Reuters America (“Reuters America Claims New Territory: ...
Read MoreAh, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has tiptoed into position, leaning forward gingerly, but ...
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