Follow Newsonomics on Twitter @kdoctor First published at Harvard’s Nieman Journalism Lab Rupert Murdoch’s announced $80B pursuit of Time Warner this morning seemed like a bolt out of the blue to many. But the strong winds of consolidation make this kind of foray — and the others ...
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Related posts: The Tribune’s Detour The Tribune’s Metro Agony Chicago Tribune’s Blue Sky Innovation First published at Harvard’s Nieman Journalism Lab Talk about spin. Two of America’s once-iconic publishers are about to be spun. Spun off, ...
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How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...
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Today, TV is no longer a box. Sure, even with all the Rokus, Boxees, and Apple TVs, it seems like TV isn’t yet an out-of-the-box experience. But with Hulu, Netflix, and Comcast’s Xfinity, it’s emerging quickly, escaping our fixed idea of what it once was — the boob tube in the living room. If ...
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Now let’s turn the news and magazine industry, and ask a few questions:
--What’s the difference between a shipping fee and a subscription?
--What’s the difference between a buyer and a reader?
--What’s the difference between a newspaper subscription and a membership that gets you “free” media?
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It’s 1, 2, 3, 4, as in:
1 brand
2 major sources of revenue, advertiser and reader
3 products: print, computer, and mobile
4G, as in the coming of faster connectivity
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In this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of ...
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Conventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
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Bewkes is on to something all savvy media execs should get. The customer wants the technology -- and the platform of delivery -- to be transparent. We want what we want, and we don't want to be nickel-and-dimed along the way. Single pricing, what I've called ''all-access pricing" across, ...
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