Three Words to Remember: Social Media Optimization

Editors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news just reinforces this wider phenomenon and tries to ...

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Yahoo-Microsoft Search Deal Leaves Newspapers on Sidelines

Search advertising does have an impact on newspaper companies. Most consortium members take Yahoo search and paid search, both services that would be replaced by Microsoft's new Bing and related products. The newspapers' paid search deal with Yahoo has provided a steady, if small, revenue ...

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