The Newsonomics of Public Radio’s All-in-One Tablet Strategy

First published at Harvard’s Nieman Journalism Lab   It’s a tablet experiment in cross-pollination. How do you use the 48 square inches of an iPad to expose the depth of public radio — thousands of hours of national programming, local shows, and community news that add up to a ...

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The Newsonomics of Scripps’ TV Paywall & the Last Man Standing Theory of Local Media

First published at Harvard’s Nieman Journalism Lab   How much would you pay for online access to Ron Burgundy — or at least the Ron Burgundys of Cincinnati? In an industry-shaking move, E.W. Scripps’ WCPO.TV — that’s the website of Cincinnati’s ABC affiliate — is putting up a paywall ...

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The Newsonomics of the New York Times’ Paywalls 2.0

First published at Harvard’s Nieman Journalism Lab Listen to Mark Thompson and you hear echoes of early 2011. “We have the theory. We’ve done the research. We’ve done the modeling,” the New York Times Co. CEO told me last week. “Then there’s ...

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The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny

The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...

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The Newsonomics of GAFA’s Global Reach

The top five digital ad companies — none of which is owned by a newspaper company — took in 64 percent of all digital ad spending in the U.S. in 2012. That's Google — with an astounding 41 percent of all that ad money — and then Yahoo, Facebook, Microsoft, and AOL. Facebook is most ascendant ...

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The Newsonomics of the Body Shop

Cultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment. Publishers searched for new models but came up short, and too many stayed the course as the world was changing. You can listen to Click and Clack and realize that lots of people, including publishers, ...

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The Newsonomics of the Digital-Only Paywall Parade

How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...

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The Newsonomics of College News Innovation

Dominate the Emerging Mobile World: UCLA’s Arvli Ward, long-time director of student media, has an ambitious, ahead-of-the-curve strategy — and he’s implementing it. His plan is to dominate the campus-related mobile space. “We want students to use 15 of our apps before they graduate,” he says. ...

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The Newsonomics of Pricing 201

Circulation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...

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The Newsonomics of the Quartz Business Launch

This is the biggest unanswered question about Quartz, until we actually read it. Is this the same business news others have, but differently covered, written, or presented? Or is business news that others aren’t offering? ... It’s the content, silly, that will make or break a news product. The ...

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