May 1, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Paid. Magazine. Re-purposed. These are words that didn’t seem to have a lot of commercial value a scant three years, and certainly didn’t appear much together. AOL is hardly alone in rethinking these big questions. We’re seeing a cascading experimenting around packaging and repackaging content ...
Read MoreContent no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...
Read MoreFor now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...
Read MoreWe can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive: 1) The transcendant transformative age ...
Read MoreNext Tuesday, look for The New York Times to announce its first Sunday print circulation gain…since 2006. Let three words soak in: Print. Circulation. Gain.... What’s been dismaying this week, though, as I talk with many publishers at the dozens of other dailies now charging for digital ...
Read MoreReuters — a household name in the U.K., where it was born 160 years ago — is now an emerging force in the U.S. That push is fueled by the 2008 Thomson Reuters merger, by the great disruption of the U.S. news business, by the launch of Reuters America (“Reuters America Claims New Territory: ...
Read MoreFar more important for Apple to maintain the iPad as the best, most complete way to do our digital reading. Readers don't care about the tiffs between Apple and publishers; we all just want everything in one orderly place (nothing hursts like an incomplete Newsstand). Yes, Apple will go some ...
Read MoreIt sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT -- which won't be selling digital subscriptions through Apple's stores -- miss out on? What about the lead generation Apple's 200 million registered (with credit cards on file) users can ...
Read MoreIn this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of ...
Read MoreNow, let’s do the new digital-only pricing plan math. The Times gives me tablet and online (desktop, laptop, but not smartphone) access for $20 every four weeks, or $260 a year. Why not pay $68 less, and get the Sunday paper in addition to the tablet access? How many print subscribers have ...
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