In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The paywall tech industry has seen plenty of consolidation but another big merger may be in the offing. Last fall, Piano Media’s acquisition of industry leader Press+ created the largest company in the trade (Newsonomics: The Piano/Press+ Merger, Creating the World’s Largest Paywall Tech ...
First published at Harvard’s Nieman Journalism Lab In April 2009, when Journalism Online began operations, its business — providing the backend for websites offering different kinds of paywalls — was largely derided. Two years later, when the company — having largely assumed the ...
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
They ran into these realities of the newspaper business:
1. You can have the best technology in the world, and it'll be a slow sell to publishers.
2. The news industry is small, and getting smaller.
3. The revenue streams are smaller, and JO's share of them is smaller.
4. Nothing -- meaning ...
Is part of the plan a backdoor Sunday paper/digital access new bundle? Three of the people I talked with on the day of the announcement had begun to run the subscribe-to-Sunday, get-free-digital access numbers in their head. At a $4-a-week introductory rate, that’s $208 a year. Which gets you ...
Here is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times traffic comes from about 10% of its unique visitors, ...
How big will the Morning News payoff be? Let's look at the emerging one percent rule here. If the Morning News were to get -- after some period of time -- one percent of its 4-5 million monthly uniques to sign up for a digital-only subscription, and stick, that would be worth $9 million a year. ...
What’s a solution to the mess? Well, there are any number of solutions. Here’s mine: Apple goes ahead and sells digital subscriptions in its store. On revenue shares, it takes 30 percent the first year, 20 percent the second year, 10 percent the third year, and 5 percent each subsequent year ...
Digital circulation money, though it may the highest profile part of this story, isn't the most curious issue involved here. There are at least three big issues for media companies -- and you can put Netflix, Hulu and Rhapsody in the mix here -- surfacing here:
Selling a customer across all ...
That’s right. You’re no longer a “user”, a hateful term if ever one were invented, or a “visitor,” or a brother from another digital planet. Overnight, you’re a customer again.
In this psychology, a news company has put a value on what it produces. You, the customer, now are being shown that ...
Watch recent Newsonomics talks in New York, Sydney, Portland and Cologne.
Keynotes & Speaking
Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
Newsonomics Services
Each Newsonomics keynote and engagement is tailored to the audience or client. Our new Services page describes conference keynotes, company media landscape sessions, company strategy reviews, workshops and residencies.
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
Newsonomics Around the Globe
Top 16 Nations of Newsonomics Visitors
U.S.
China
Germany
France
Hong Kong
Great Britain
Russian Federation
Ukraine
Norway
Netherlands
Canada
Sweden
Spain
Romania
Turkey
Poland