May 10, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
First published at Nieman Journalism Lab OSLO — Arthur Sulzberger surprised some people recently when asked what he would do differently in the digital transition, given hindsight. Hire more engineers, he said. It wasn’t an off-the-cuff comment. Each FTE is precious at The New York Times and at ...
Read MoreWhat do all of these newspaper buyers have in common? They don’t have to look back at loss and what used to be. They’ve bought strong brands with tens or hundreds of thousands of reader/customer relationships and thousands of advertising relationships. Those are the kinds of assets that a ...
Read MoreBoth Axel Springer and News Corp, two of the 10 largest publishers worldwide, have merged sports and news pay strategies. Springer’s Bild — Germany’s most popular paper — has nervously launched a paywall, which charges €2.99 on top of €4.99 a month for video access (one hour after matches are ...
Read MoreIs reader revenue one of the answers to the next stage of hyperlocal? The halving of Patch ("The newsonomics of Patch's unraveling", today at the Nieman Journalism Lab) is just another curve on the long road to marry local news and digital. Like Backfence and many newspaper forays, it has found ...
Read MoreLet’s look at today’s numbers with some peer-group context. Then let’s draw five lessons — in seven-day print trends, the plateauing of all-access subs, the allure of video, the role of events, and the crying need for smart curation — that undergirds this strategy. Three numbers — print ad ...
Read MoreThe newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...
Read MoreWhat’s most intriguing, I believe, is that the way they each, differently, is trying to change real-world relationships. It is the disintermediators and remediators — the Googles, Yahoos, Amazons, and Microsofts — that have gotten between publishers, manufacturers, retailers, and their ...
Read MoreNever too far from the action, serial entrepreneur John Taysom was in Palo Alto this week as well. Taysom, a current senior fellow at Harvard's Advanced Leadership Initiative, is an early digital hothouse pioneer, having led Reuters' Greenhouse project way back in the mid-'90s. His list of web ...
Read MoreHearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...
Read MoreDigital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and integrations. Its stack is so efficient that many ...
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