April 28, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
First published at Nieman Journalism Lab OSLO — Arthur Sulzberger surprised some people recently when asked what he would do differently in the digital transition, given hindsight. Hire more engineers, he said. It wasn’t an off-the-cuff comment. Each FTE is precious at The New York Times and at ...
Read MoreFirst published at Nieman Journalism Lab At the World Publishing Expo held in Berlin this week, two CEOs of major international news companies — Andrew Miller of The Guardian and Mathias Döpfner of Axel Springer — were asked a question: On a scale of one to 10, how far along were there ...
Read MoreAim as much at non-advertisers as advertisers. The remodeler is like most local businesses: a non-advertiser. Taylor says the events business has exposed the paper to a large new set of businesses, a number of whom are now also buying ads as well as event sponsorships. That means new ”indirect ...
Read MoreWhat do all of these newspaper buyers have in common? They don’t have to look back at loss and what used to be. They’ve bought strong brands with tens or hundreds of thousands of reader/customer relationships and thousands of advertising relationships. Those are the kinds of assets that a ...
Read MoreBoth Axel Springer and News Corp, two of the 10 largest publishers worldwide, have merged sports and news pay strategies. Springer’s Bild — Germany’s most popular paper — has nervously launched a paywall, which charges €2.99 on top of €4.99 a month for video access (one hour after matches are ...
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That led Balboni to look for a big brother. While he’d done various kinds of editorial partnerships with CBS and PBS over time, none had produced a game-changing business impact. What GlobalPost needed was two things: An ad partner whose ad technology stack could help GlobalPost better ...
Read MoreOverall, Patches have proven out a truism: More news coverage is better than less news coverage. Patch has added content to the mix that its competitive dailies missed. Now many of those will be gone, along with all the uncountable coverage losses driven by the loss of those 17,000 largely ...
Read MoreHas Mr. Silver heard of Facebook? Or Google? Does he know the amount of money invested in digital media? Does he know what ad exchanges are? There are dozens of content websites bigger than NYTimes. Very few of them make more money than the digital editions of the NYTimes. This alone is a ...
Read MoreIs reader revenue one of the answers to the next stage of hyperlocal? The halving of Patch ("The newsonomics of Patch's unraveling", today at the Nieman Journalism Lab) is just another curve on the long road to marry local news and digital. Like Backfence and many newspaper forays, it has found ...
Read MoreFirst published at Nieman Journalism Lab It is a thunderbolt. If not tossed down from Mt. Olympus, it is thrown from Mt. Amazon, not far from Washington’s beatific Olympic Mountains. Jeff Bezos’s surprise buying of the Washington Post whipsaws media, and a media-watching world, intrigued by Red ...
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