May 14, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Wouldn't the Wall Street Journal, its Digital Network, and Dow Jones more generally, be better off as a separate standalone company of its own, rather than pooled together with flagging general interest newspapers?
Read MorePaid. Magazine. Re-purposed. These are words that didn’t seem to have a lot of commercial value a scant three years, and certainly didn’t appear much together. AOL is hardly alone in rethinking these big questions. We’re seeing a cascading experimenting around packaging and repackaging content ...
Read MoreAdd it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 billion in 2007, it has moved to become the display ...
Read MoreWe’re about to move into a period in which reader revenue surpasses advertising revenue as the main support of many news(paper) companies. It’s yet another kind of profound crossover ("The Newsonomics of Crossover"), demonstrating again how quickly news business models are changing. With ...
Read MoreOne reason News Corp. may move forward with the trust idea rather than a sale of the properties is that it may meet a market without buyers. With the Times’ losses, it’s tough to come up with logical buyers for the papers. Why mess with the market, though, if you can both perform an act of ...
Read MoreAt first glance, the question of whether professors and journalists are in the same business seems almost absurd, doesn’t it? We know what a college is, and we know what a newspaper is. One’s got ivy-covered walls, demands on-site instruction, costs tens of thousands of dollars a year, and ...
Read MoreContent no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...
Read MoreFunding the journalism business isn’t like funding Sears and Kodak or other fading institutions. It’s not even about saving a perhaps-vital American industry, like the auto industry.It’s about keeping a lifeline of funding open so that our best reporters can do their jobs.
Read MoreThe Times as the center of the world approach seemed a bit odd Friday night. One audience questioner, hearing the comments, did ask with a tone of incredulity, "Surely, you can't cover the whole country with 1200 people?" Baquet did allow that there are big issues in the non-national press, ...
Read MoreIn the hurly-burly of digital content innovation and monetization, it’s hard to figure out what things are, so we try to find apt comparisons. With the new Next Issue digital newsstand, let’s think Netflix or Pandora or Spotify as the closest cousins. Next Issue, the offspring of five ...
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