Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...Read More
Is local news worth a dollar a day? That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well. Ninety-nine cents has become the golden price of digital media. ...Read More
Why paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997?
Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...Read More
Circulation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...Read More
Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...Read More