May 7, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
2012 budgeting, still in full swing at many newspaper companies, is too much like a medical examiner’s exercise. What I hear: Dailies are budgeting down from mid-single digits to as high as low double-digits in print advertising for 2012, compared to 2011. That would compare to how much they’ve ...
Read MoreSo what we have here is a trend that’s held true from boom to bust through tepid recovery: newspaper companies’ continue to be the laggards, losing market share in ad revenue, by the week, month, and year.
Read MoreNews Corp.'s Avatar has taken in $2.75 billion. Compare that financial flexibility with the Times, and it’s night and day. The Times Co.’s total 2009 revenues: $2.4 billion, less than Avatar itself has produced.
Read MoreIn fact, if you parse the numbers, overall ad spend in the U.S. would have been up in 2009 – a year wracked by near Depression that saw print and broadcast advertising drop by 20% and more. Online classifieds lost $920 million year over year; overall digital ad spend was down about $700 million.
Read MoreNewspaper companies’ place in the business world is greatly reduced. They simply don’t have the wherewithal to acquire businesses that will be the building blocks of tomorrow’s growth. Their low profit numbers are proxies for their reduced horizons, their reduced reporting impact and their ...
Read MoreLook at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall Street indicates that an overall economic recovery ...
Read MoreWhat the predictions failed to get right was how deeply newspaper companies have cut expenses. Consider these cuts, 2Q, 2009 compared to 2Q, 2008: * McClatchy: 29% * Gannett: 20% * Media General: 23% * New York Times: 20% It is these cuts -- coming on a base that has been shrunken quarter by ...
Read MoreIf ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only one or two "consultants," and the battle is on to ...
Read MoreWe're fumbling for words, non-profit, for-profit, angels, foundations, funders, members. Those are all means to do good journalism. We just need to focus on the end -- paying experienced and newbie journalists to do good work -- and get less caught up in the cross-fire of the how. There won't ...
Read MoreThe fact that Carol Bartz' first act was to announce that Sue Decker is out undoubtedly sent a shiver down newspaper spines. Decker and her protege Hilary Schneider, late of Knight Ridder Digital, have been the high-profile champions of the consortium. So after the Decker shoe dropped, the next ...
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