May 8, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Now let’s turn the news and magazine industry, and ask a few questions: --What’s the difference between a shipping fee and a subscription? --What’s the difference between a buyer and a reader? --What’s the difference between a newspaper subscription and a membership that gets you “free” media?
Read MoreNext Tuesday, look for The New York Times to announce its first Sunday print circulation gain…since 2006. Let three words soak in: Print. Circulation. Gain.... What’s been dismaying this week, though, as I talk with many publishers at the dozens of other dailies now charging for digital ...
Read MoreTreat News ADD: In a world of plenty, really infinities of news, opinion and information, it's not how much content you can push to the market, it's how much reader attention you can earn and depend on. In describing Domino, Godin says, "The only asset we care about is attention." You've got to ...
Read MoreAm I the only one who doesn't get Gannett's branding campaign? Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the company has spent on its branding campaign. New logo and ...
Read MoreAxel Springer's conclusion: “Digital advertising will play an important role, but without paid content, publishing houses with a big editorial infrastructure for daily quality news will not survive.”
Read MoreNow, let’s do the new digital-only pricing plan math. The Times gives me tablet and online (desktop, laptop, but not smartphone) access for $20 every four weeks, or $260 a year. Why not pay $68 less, and get the Sunday paper in addition to the tablet access? How many print subscribers have ...
Read MoreIf 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new sense of where traditional news publishing may go. ...
Read MoreAnother way to look at it, at least for a moment, is through the eyes of these new owners. The owners are looking at their properties as the only advertising-oriented media that didn't make a comeback in 2010. With ad revenues down in single digits, the companies continue to shrink in revenue, ...
Read MorePut these three phenomena together — a multi-platform world in which the tablet becomes a prime part of daily news reading, reading that will be partly charged for — and you have the shiny new business model of 2011: all-access. I’ve written about all-access and exhorted those publishers with ...
Read MoreFrom the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...
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