May 4, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Consider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011: Google: 54 percent Apple: 54 percent Facebook: 38 percent Amazon: 46 percent
Read MoreForget “content wants to be free.” Now content wants a fee. And everyone from Time Inc to The New York Times to the Memphis Commercial Appeal to Hulu’s co-owners (Fox, Disney, and Comcast) see gold. They see another digital revenue stream, in addition to advertising or to cable subscription ...
Read MoreIt’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
Read MoreIn this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of ...
Read MoreDigital circulation money, though it may the highest profile part of this story, isn't the most curious issue involved here. There are at least three big issues for media companies -- and you can put Netflix, Hulu and Rhapsody in the mix here -- surfacing here: Selling a customer across all ...
Read MoreInternet TV is no longer in its infancy; it's toddlin'. Yet our human capacity for change, and our expectation of it, may always be a step ahead. As consumers, we expect all these connections to be made, and yesterday. Given the pace of tech change, that's not totally unreasonable. For those ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreNews Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been problematic in the news industry. Yet, here we are, in a new ...
Read More"It costs us about a dollar, round-trip, to send DVDs by mail. It costs us less than a nickel to deliver by streaming." Netflix now spends $600 million a year on the postal service [note to Jim Cramer: short USPS now!] and lots of hourly labor checking DVD quality. In the new world the costs ...
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