May 6, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Algorithms will help us master this social whirl, recreating communities and circles of readers, in part inspired by the integration of game dynamics into news sites that we already see developing. What now seems like social guesswork is becoming science, and it will drive the news business in ...
Read MoreThe local newspaper editor is no longer the supreme arbiter of what his readers read. In the old print days, many regional newspaper editors (and in America, that has meant all the 1500+ newspapers, save three national ones) decided what their readers would read, defined what their readers ...
Read MoreNews Corp can try to make itself over, as completely and quickly as it can, as an American entertainment company, with global investments (Britain, Italy, Germany, India, the Middle East). That initiative -- we may presume a new CEO some time in the not-too-distant future -- will focus on ...
Read MoreWho knew what and when did they know it? This is no longer hacking-the-royals affair, but a major criminal case. So the questions, up and down the News Corp/News International (parent of all UK newspapers) becomes which execs knew what, when. That's from Rebekah Brooks to Rupert Murdoch ...
Read MoreIt’s the offense that represents a problem. Most pay tests have yielded relatively little new revenue. Digital circulation revenues, if broken out, would be minuscule for most, leaving publishers underwhelmed. While buoyed by the defensive wins, without significant new circulation revenue, ...
Read MoreInevitably, many consumers will buy subscriptions through Apple. That’s a good thing - and a lead list for newspaper companies. Let Apple sign up new subscribers, happily providing the 30% commission. Even if the publisher doesn't get much customer data (about 50% are withholding it, given the ...
Read MoreIt sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT -- which won't be selling digital subscriptions through Apple's stores -- miss out on? What about the lead generation Apple's 200 million registered (with credit cards on file) users can ...
Read MoreIn this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of ...
Read MoreJust as the digital marketing world has increasingly provided agencies and advertisers with a trove of audience data, the print world is slowly responding. While advertisers can only track these differing print niches with differing coupon codes, or a spectrum of differing 1-800 call-in ...
Read MoreStill, those numbers are bound to chill many a journalist. You think posting reader metrics in newsrooms is still a point of contention — wait ’til story cost accounting becomes mainstream. And it will. It’s just simple manufacturing, and like it or not, that’s what the news business has long ...
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