The Newsonomics of Momentum in the WSJ/NYT Battle

First published at Harvard’s Nieman Journalism Lab   What a difference a year makes in America’s national newspaper war. When Rupert Murdoch bought the Journal and its parent Dow Jones six years ago, he declared that war, aiming to blur the historic line between a business newspaper ...

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The Newsonomics of Scripps’ TV Paywall & the Last Man Standing Theory of Local Media

First published at Harvard’s Nieman Journalism Lab   How much would you pay for online access to Ron Burgundy — or at least the Ron Burgundys of Cincinnati? In an industry-shaking move, E.W. Scripps’ WCPO.TV — that’s the website of Cincinnati’s ABC affiliate — is putting up a paywall ...

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The Newsonomics of Targeted TV

First published at Nieman Journalism Lab We watch a conveyor belt of passing numbers, moving faster and faster. A few stand out and capture our imagination. The passing of print advertising in the U.S. has caught everyone’s attention in the last month (though we saw that passage in the U.K. two ...

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Nine Questions on Patch’s New Push: National Hyperlocal?, SEO Sauces, and the Case of the Besieged Florist

So who's the ad competition? Maybe we should ask, who isn't? ...The question, here, is one of sustainability. Certainly, there's the question whether Patch can sustain itself, as its parent AOL struggles to find a new identity and growing business model. Then, there's the question of the ...

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The Number

That's the percentage WashingtonPost.com -- no shrinking violet in the new battle of D.C. -- is up in unique visitors, June, 2010 over June, 2009, according to Nielsen. That positive number is a small feat. Nielsen's Current News category was down 2.74% overall for the same period.

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The Newsonomics of HuffPo’s Pinball Wizardry

Most estimates place HuffPo 2009 revenues in the $12-15 million range — meaning that it is monetizing its unique visitors and page views at something like a tenth of the rate of The New York Times, the largest newspaper-owned property in the top 10.

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Happy Birthday, HuffPo. (Hint: Give Money)

Still: a dollar per unique compared to 12 cents a unique. As in all things web, we could say, HuffPo is being underpaid or we can say the Times is being overpaid. Whatever, that's a delta worth knowing and exploring.

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Three Words to Remember: Social Media Optimization

Editors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news just reinforces this wider phenomenon and tries to ...

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The Newsonomics of Time-On-Site

The average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are ...

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The Shrinking Daily vs. The Daily Eric

The Daily Eric to Tell Readers What They Want to Know Within six months, Google will automatically serve news readers the news they want by combining its knowledge of their reading, buying and search behavior. Google will sell premium ads on these pages and keep the revenue, sharing none with ...

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