May 1, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The push in business news shows several key trends in the marketplace: * Niching. Beefing up “news” in general is out; targeting select readers is where investment is going. * The action is greatest among the Digital Dozen, the term I’ve originated to describe top globally-oriented ...
Read More* It's war for the business reader, the global business reader, the investor, the savvy consumer. It's no accident that it's been the FT and the Journal that have led paid content models. Expect to see lots more products, steals and innovations, as a half-dozen top business news brands ...
Read MoreCharging for non-desktop/laptop access should be a new revenue stream for news publishers. The math, though, isn't huge. Who is most likely to pay for Journal mobile? Presumably it's online subscribers, of whom there are about a million. So $12 a year, if all of them signed up, would be $12 ...
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