The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New York Times, Washington Post, Tronc, Star Tribune, ...

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Newsonomics: A Q & A With NYT’s Mark Thompson 2020, A Half Billion In Digital Revenue And Thinning Competition

Five years is a long time, especially in the media business. It was five years ago this week that Mark Thompson took on the top job at The New York Times Company. It was an enterprise still wobbling from the effects of the Great Recession, its new paywall only a year old. The Huffington ...

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Newsonomics: Can Jim McKelvey Do For The News Business What He Did For Mobile Payments?

Oh no, can it be another news micropayments play? With the seemingly sudden sense that there have got to be ways other than a full-bore subscription for readers to help pay the freighted costs of producing news, 2018 will bring multiple bold new efforts to revive the news business. Now you can ...

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Newsonomics: There’s A Newspaper Chain That’s Grown Profits For The Past 5 Years, And It’s Looking To Buy More Papers

Related column: Hearst Takes Connecticut, But What’s Next?   It’s one of the grandest names in newspaper history, but it’s one seldom heard in the industry conversation about the future of the American press. As The New York Times and The Washington Post have come to dominate national ...

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Hearst Takes Connecticut, But What’s Next?

  Related column: Newsonomics: There’s a newspaper chain that’s grown profits for the past 5 years, and it’s looking to buy more papers   It’s long been a classic mismatch: Educated New Haven, Conn., home of Yale University, didn’t see much sophisticated reporting in its ...

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Newsonomics: The New York Times’ Redesign Aims To Support Its $500 Million Digital Business

Please sign in. Those three words — a request as old as the web — now drive the strongest strategy of our news era: reader revenue. RELATED ARTICLE Newsonomics: CEO Mark Thompson thinks The New York Times can “aspire to a different order of magnitude” June 9, 2017   Today, The New York ...

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Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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MEDIAMASH: CNN, NBC Phone Home; NYT’s “The Daily” Pod; The Promise of Polgreen; Partly Cloudy in Tronckadelphia and the Oxymoronic Facebook Journalism Project

MEDIAMASH is Newsonomics’ new, occasional, quick take on the media business.     Could Two Phone Companies Own (TV) News? In addition to all its other delights, the Trump era looks like it will lay down a broad red carpet for more BIG, more corporate consolidation. We already knew that the ...

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Newsonomics: Rebuilding the News Media Will Require Doubling-Down On Its Core Values

RELATED ARTICLE Newsonomics: Trump may be the news industry’s greatest opportunity to build a sustainable model January 20, 2017 “Alt-what?” I asked the audience of the leaders of America’s alternative press, in a talk last Friday, the day of the inauguration and the day before an estimated ...

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Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm salutes in the nation’s capital in late October. The ...

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