What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the next year. For Dow Jones CEO... Read More

Newsonomics: From National, Politico Expands Into Global — And Local

First published at Harvard’s Nieman Journalism Lab  Twenty years ago, Jim VandeHei took an unassuming job that would later shape the global news empire he’s still building. Fresh out of the University of Wisconsin-Oshkosh with degrees in journalism and political science — numerous job ...

Read More

The Newsonomics of the Washington Post and New York Times Network Wars

Call it the newspaper network wars. The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak. The initiative now includes more than 120 daily newspapers in the U.S., and could connect with more than 200,000 digital newspaper subscribers ...

Read More

The Newsonomics of Why Everyone Seems to Be Starting a News Site

First published at Harvard’s Nieman Journalism Lab You’d think the new digital printing presses were minting money. Just within the last month, all kinds of details have emerged about the construction of new, digital, high-quality-aiming national news organizations. What may seem like a ...

Read More

The Newsonomics of Momentum in the WSJ/NYT Battle

First published at Harvard’s Nieman Journalism Lab   What a difference a year makes in America’s national newspaper war. When Rupert Murdoch bought the Journal and its parent Dow Jones six years ago, he declared that war, aiming to blur the historic line between a business newspaper ...

Read More

The Newsonomics of Selling More Stuff

This new strategy will be significantly fueled by developments at two of the U.S’s top papers, The New York Times and The Washington Post. From the Times, we’ll soon see a spate of new products, individually priced and targeted at niche audiences, as CEO Mark Thompson acts on his belief that ...

Read More

The Newsonomics of Influentials, from D.C. to Singapore to Raleigh

Among these four newer products, we can see the emerging new rules of publishing creation. Among them: Critical mass enables growth. Niche product creation that builds on existing company infrastructure, knowledge and marketplace learnings is the cost-effective way to go. Each of these ...

Read More

The Newsonomics of A News Company of the Future, the FT

At a time when so much of the news industry seems in flux, the FT has managed a steady-as-she-goes transition into the digital age arguably better than anyone else. While it occupies an enviable global business news niche, the ingredients of its relative success are ones that can be mixed and ...

Read More

The Newsonomics of Zero, and the New York Times

The New York Times Co.’s zero, in fact, is actually a milestone number. It’s the first increase, however meager, in overall revenues since 2006, when it managed a 1.8 percent increase in revenues.....Overall, the zero plateau provides at least the illusion of a resting point. A point from which ...

Read More

The Newsonomics of the Quartz Business Launch

This is the biggest unanswered question about Quartz, until we actually read it. Is this the same business news others have, but differently covered, written, or presented? Or is business news that others aren’t offering? ... It’s the content, silly, that will make or break a news product. The ...

Read More