Gannett’s Whimper & Bang Show Strategies Plainly in Flux

So Gannett's decided that it's go-it-alone, devise-its own-local-marketing strategies approach didn't work.

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APT Launches. Now Let’s Track the Yahoo Bump

Open your windows, and you can almost hear a muted "Yahoo!," wafting out of the windows of many newspaper buildings across the land this week. "Yahoo!," as in the long-awaited launch of the ready-for-newspaper-integration ad platform has begun. Though I have doubts that this ...

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