April 27, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Why 2011? That’s a compelling question about the New York Times’ metering announcement, one that I somehow missed in my list of nine (“Nine Questions: New York Times Goes Metered” ). It’s a good one, given that making a mid-January announcement of a 2011 business move is highly unusual ...
Read MoreMany of us shared the three-minute Sports Illustrated tablet video over the last week, and now watched at least a quarter million times. It was an ah-ha moment, amid the rat-a-tat-tat of daily digital news, moves and announcements. We could see a different kind of news reading future, one that ...
Read MoreIt’s quite a cat-and-mouse game. The cat is Rupert Murdoch, a lion in the winter of his career. Astoundingly, he’s become the leading spokesman for American journalism. The mouse is the crafty Google, adjusting its algorithms and its tactics, faster than publishers can bemoan, “who moved my ...
Read MoreIt's hard to gauge the impact of New York Times and Wall Street Journal moves into metro markets. They could be simple, print retention strategies aimed, at holding on to valuable print readers — the magnets for still-lucrative print advertising — for as long as possible. ...
Read MoreCharging for non-desktop/laptop access should be a new revenue stream for news publishers. The math, though, isn't huge. Who is most likely to pay for Journal mobile? Presumably it's online subscribers, of whom there are about a million. So $12 a year, if all of them signed up, would be $12 ...
Read MoreIf it fact, the ability to charge -- and get paid -- is based on having a good degree of proprietary content, then maybe it is the weeklies who have a better chance of bundling print and online than city dailies. Those that have websites or e-editions have seen them mainly as print retention ...
Read MoreIf there's a better realpolitiks player in the news industry than Murdoch, please stand up. If not, Murdoch knows that News Corp putting up a pay wall would be akin to unilateral disarmament -- and that's something only pinkos do. Put on up a pay wall when many others improve their ...
Read MoreNow, an announced price may well vary from a simple dollar; it's better optics for the Times. For instance, the new owner could put more dollars into the buy, if the Times agrees to keep current Globe pension obligations, for instance. There are all kinds of content, advertising and technology ...
Read MoreSo, the three, somewhat ungainly pieces -- combined, represented a trifecta of web reckoning --I see going forward now are: Renegotiation of news producers' relationships with Google, Yahoo, MSN and AOL. I've written about my notion of Fair Share (no relation and coincidental timing with ...
Read MoreOn the other hand, Google is particular has become the gateway of our times. It is the number one sender of traffic to news sites -- 25-35% as a rule. In saying that news companies are free to tell Google not to index them, and that Google will be glad to comply, you can practically hear the ...
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