Three Words to Remember: Social Media Optimization

• Ken Doctor

• Ads & Commerce - GAFA - Google - More Ken Doctor Posts - News Tech - Social

• March 20, 2010

• 1 Comment

Editors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news just reinforces this wider phenomenon and tries to ...

Read More

The Newsonomics of Social Media Optimization

• Ken Doctor

• News Tech - Newsonomics of.... - Social - The New News

• February 21, 2010

• No Comments

Social media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.

Read More