April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
It sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT -- which won't be selling digital subscriptions through Apple's stores -- miss out on? What about the lead generation Apple's 200 million registered (with credit cards on file) users can ...
Read MorePublishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of this dilemma. That may be why Apple is forcing news ...
Read MoreNegotiation is helped greatly by competition. Ironically, Google, the first big web middleman to drive the newspaper industry nuts, may prove useful here as its Android-powered tablets (Samsung, Dell and more) take on the iPad. Can Google strike a 10% deal with the newspapers, setting a ...
Read MoreThe Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the top, says Steve Jobs. Ironically, that 30% is ...
Read MoreNew marketing dollars, new marketing dollars, new marketing dollars. Yes, three plusses. I believe that the biggest impact of the tablet, in whatever six- to 11-inch forms stick will be in being a magnet for marketing dollars. I'm not saying advertising dollars. We're seeing a huge shift in ...
Read MoreThe New Barbarians are about to enter the boardroom, as the New York Times expands its governing body by two, "welcoming" Firebrand’s Scott Galloway and Kohlberg & Co.’s James Kohlberg. It’s a big deal — the first time in the 41-year-old public company ...
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