Out of the Western Sky: It’s a Hyperlocal, Worldwide Mormon Vertical!

From the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...

Read More

USAT: It’s (About) Time for the Next Re-Invention

Today's announcement that the USA Today is falling on its own grenade, blowing itself up, taking casualties (130 layoffs) and taking an increasingly familiar digital-first, print-last path makes historic sense.

Read More

The Newsonomics of Tablet Ad Readiness

We can look at each of the major revolutions in digital news and commerce, and see how news companies responded. Search. Late. Paid search. Way too late. Video. Late. Social. Too late. Mobile. Largely too late. News companies have used old yardsticks to measure new technologies, and the ...

Read More

The Newsonomics of Content Arbitrage

Is there a danger in content arbitrage? It’s value-neutral; it’s all in how you do it. Let’s remember that journalism is essentially a manufacturing process, with as much or as little value added as we want.

Read More

NYT Local Experiments Grow with FWIX

The FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. Further, it tells ...

Read More

Circ Math 101: Less is Less

Look at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall Street indicates that an overall economic recovery ...

Read More

N.Y. Times’ SF Edition Plays Inside-Out Game

Tired of playing defense and readying itself for offense, the New York Times’ formal announcement of its San Francisco “edition” this week shows us how a world is moving and how the Times and Wall Street Journal (which also will offer an SF edition soon) is taking their battle to a city near you.

Read More

“Fair Share”: Google, Trust, Anti-Trust….and What Happens Next

On the other hand, Google is particular has become the gateway of our times. It is the number one sender of traffic to news sites -- 25-35% as a rule. In saying that news companies are free to tell Google not to index them, and that Google will be glad to comply, you can practically hear the ...

Read More

Paid Content: You Can’t Tell the Players Without a Scorecard

If you've actually looked at your cable bill lately, you know it's undecipherable. Cablevision -- owner of Newsday -- could peg any amount it wanted to Newsday value, call it an information access charge or whatever, and attribute the money to ..... Newsday. Sound familiar, maybe a bit like, ...

Read More

Slaughtering the Cash Cows a Bit Too Early

One big reason the numbers are declining is the product itself. In the last year, we've seen unprecedented cuts in the product -- and the customers are noticing. It looks like the amount of newsprint is down about 10-15%; some in stories, some in ads. Trusted bylines have disappeared overnight. ...

Read More