The Newsonomics of The Tribune’s Metro Agony

The Tribune Company owns eight newspapers, six of them metros. Two — the Los Angeles Times and Chicago Tribune — are in top 10 of U.S. dailies; five — adding in the Orlando Sentinel, South Florida Sun-Sentinel, and Baltimore Sun — are in the top 40, while the Hartford Courant ranks 60th. Their ...

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The Newsonomics of the Digital-Only Paywall Parade

How much do top-echelon journalists need media brands? How much do brands need top-echelon journalists? The timing of pay initiatives from Andrew Sullivan and from The Daily Beast will provide a great picture into those questions. One way we’ll see how that contest goes is in comparing the ...

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The Newsonomics of 2013 Wizardry: Tribune, Buffett, Murdoch, Paton, Bloomberg, and more

Today, though, most of the reporting power, much of the brand power, and thepolitical power still resides in big companies and their leadership. We may well get our strongest display of that early in 2013: In Washington, the FCC cross-ownership debate may move to center stage in January. And ...

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The Newsonomics of Rupert Murdoch’s Long Game

So Thomson’s ascension is no surprise (“Nine Questions as Murdoch Splits The News Corp. Baby”). Sure, he’s an editor — but he’s a News Corp. editor, and has been for a decade. Robert Thomson has been well schooled in the College of Murdoch. He’s a strategic news executive with a good sense of ...

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Nine Questions on the News Corp Split: The Rise of Twenty-First Century Fox and The Daily’s Demise

Why did The Daily fail? I think the short answer is that it missed the first law of media: Make it interesting. The Daily was attractive, even sometimes stunning, in its visual appeal, but too empty-headed to attract a daily readership. If you are going to call something The Daily, you better ...

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The New York Times and the Thompson Effect: Blow Over or Blowback?

Is the conflating of Hackgate and this BBC scandal fair? We'll see. Let's be clear though. This one will quickly push Hackgate to the background. So, instead of the New York Times playing the white knight, aiding the Guardian in its disclosure of Hackgate, it now gets sucked into the scandal of ...

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For New York Times’ Sake, Mark Thompson Should Step Aside

For the Times, though, it's not a foreign scandal. It's a scandal, like Superstorm Sandy, that will arrive on its doorstep Monday morning. Today, Mark Thompson isn't the head of the Times. Today, the Times has the ability to sidestep the storm. Today, the Times has the ability to move forward, ...

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The Newsonomics of Rupert Murdoch, American Publisher

Tribune’s own market assessment of all its eight newspaper properties, part of the bankruptcy proceeding, came in at $623 million, compared to $2.85 billion for the broadcast business. Without competitive bidders, that amount may be optimistic. With competitive bidders — especially in L.A. and ...

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The Newsonomics of Pricing 201

Circulation has turned from a means (getting ad-rich papers to shoppers) to an end unto itself, actually getting readers to pay a significant share of the journalism costs. It’s a simple proposition: You ask the people who really value you and your journalism to pay you more. Surprisingly to ...

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The Newsonomics of All-Access Delight

Remember the first time you got cross-platform delight? For me, it was when I started a second look at “Lost in Translation” on my TV, happened to click on my Netflix app while working out the next day, and was astounded to see the film paused precisely and ready to start where I’d left off, ...

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