April 26, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Aim as much at non-advertisers as advertisers. The remodeler is like most local businesses: a non-advertiser. Taylor says the events business has exposed the paper to a large new set of businesses, a number of whom are now also buying ads as well as event sponsorships. That means new ”indirect ...
Read MoreWhy paywalls now? Why weren’t paywalls put into place in 2007, or 2002, or 1997? Might such paywalls have prevented the massive loss of reporting that local papers — and local readers — have suffered? Would they have saved a good number of the more than 15,000 newsroom jobs (a 28 percent ...
Read MoreLet’s start with this basic principle: People won’t pay you for content if you don’t ask them to. That’s an inside-the-industry joke, but one with too much reality to sustain much laughter. It took the industry a long time to start testing offers and price points, as The Wall Street Journal and ...
Read MoreIt’s the offense that represents a problem. Most pay tests have yielded relatively little new revenue. Digital circulation revenues, if broken out, would be minuscule for most, leaving publishers underwhelmed. While buoyed by the defensive wins, without significant new circulation revenue, ...
Read MoreThe idea, then, in Boston, is to rebuild, over time, that strong two-legged business. In short, this is two-headed strategy: retention and switch.
Read MoreIn some sense, just as the New York Times and the Wall Street Journal, though still printed on newsprint, are no longer the same category of newspaper companies as the Philadelphia Inquirer or San Francisco Chronicle, neither is the Inquirer or the Chronicle really in the same business as the ...
Read MoreCharging for non-desktop/laptop access should be a new revenue stream for news publishers. The math, though, isn't huge. Who is most likely to pay for Journal mobile? Presumably it's online subscribers, of whom there are about a million. So $12 a year, if all of them signed up, would be $12 ...
Read More